Upwardly mobile 20 September 2019 The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
In this week's issue... Upwardly mobile The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
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How to… improve revenue and the guest experience through personalisation 15 December 2018 by

Hotel websites could be working a lot smarter. Frank Reeves explains

Many hotel websites remain mere online versions of brochures to which a booking engine has been attached. Potential guests are shown a lot of static, yet gorgeous, content before they eventually click the ‘reserve' button, at which point they are taken off to a second system which does the heavy lifting.

Online travel agents (OTAs) have long since dropped these tactics. They tailor everything based on what their system thinks you want to see next. While a hotel website can't compete on all fronts, it should, at least, be able to tailor the experience around their potential guests' needs. To assist hoteliers and accommodation providers everywhere in building personalisation into their websites, we've condensed our efforts into six key principles.

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