Control and convenience are king for today's consumers, and electronic point of sale providers are responding with self-service counters, handheld devices and integration with mobile apps. Elly Earls reports
You wake up in the morning at the perfect point in your sleep schedule, thanks to your smartphone's sleep monitoring app. Then you grunt at Alexa to play Radio One, before running to the Tube, where you'll tap your smartphone to get through the ticket barrier, listen to music on it during your journey, before whipping it out again 30 minutes later to pay for your morning coffee, collecting your loyalty points at the same time.
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