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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Sponsored article: How can we create a sustainable future for the next generation?

20 November 2018 by

With research from the UKHospitality & CGA Future Shock Report stating nearly half (44%) of consumers consider the sustainability of ingredients to be important when eating out, sustainability has had a significant impact on the UK foodservice industry.

It's not only important to deliver on sustainability when working in the foodservice industry itself, but also integral to the training of the next generation of talent.

It's our vision to drive and inspire young chefs. To develop their skills, knowledge and experience to help them become the best they can be. A part of this is educating them on important topics that affect the foodservice sector - such as sustainability - meaning they enter the industry well-armed with a sound understanding on how to cater for consumer demands.

One of the ways we support the next generation is through our Toque d'Or® competition - one of the UK's most influential training and development programmes. Now in its 31st year, the competition bridges the gap between the theories of the classroom, work-based learning and the exciting reality of the industry.

The competition itself has evolved significantly since its inauguration in line with the changing needs of the UK foodservice industry and education. With a growing number of consumers (44%) either not eating meat or reducing the amount of meat they eat, according to the Eating Better Alliance, a key competition focus this year is on sustainability and vegetarianism, centring around menu items that have excellent sustainability credentials and link into health and wellbeing. By focusing on this, students not only learn how to cater for consumer's changing dietary preferences but also help consumer's lead healthier lifestyles.

With 63% of adults in England now overweight or obese (Health Survey for England, 2015) and with around two in five adults consuming meals outside the home on at least a weekly basis (CGA Peach & Barclaycard, Looking for Tomorrow's Growth, 2016), we as an industry can make a difference.

Many consumers' attitudes are changing. Research from One Poll Consumer research in Collaboration with Nestle Professional in February 2017 shows over two-thirds (69%) of consumers would like to see ‘fresh' dishes and ‘healthy' offerings on menus.

This is why we are bringing this to the fore of our competition this year; to in still the importance of these burgeoning topics and equally ensure our competitors are faced with real life challenges.

We see Toque d'Or® as so much more than just a competition; it's about motivating and inspiring potential talent to the opportunities within our industry. I'm proud to say our history is of 8,000 students taking part and paving the way for their careers including James Martin and Anton Mosimann; our future is giving thousands more a taste of what this industry can give them.

By Katya Simmons, managing director Nestle Professional UK&I at Nestlé

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


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