This article was written by Damiano Zennaro, head of advisory services, EMEA, IDeaS Revenue Solutions
It's amazing to think how far revenue management systems (RMS) have come and the depth of the critical information they deliver. However, to make the grade in today's highly dynamic market, a modern RMS must be capable of performing two key tasks:
1. To autonomously make the best possible pricing decisions using the most relevant data available.
2. To provide a simple answer to the question of why the system is setting this price. Ultimately, we must be able to trust the system's decisions.
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