With the sale of hotel rooms beginning to resemble the stock market, revenue managers must resist dumping their rooms at low rates, says Peter Hancock
We are fortunate in the hospitality industry to have many sources of information from which to deduce how business is going generally. In fact, there is so much data out there you can cherry-pick the most optimistic or gloom-laden stats to confirm whatever you want to believe. And, as always, the use of averages can obscure what is really happening at individual locations.
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