Secret garden 18 October 2019 After months of secrecy the Newt has opened its gates to a luxurious hotel, extensive gardens, cyder press and restaurant in the core of the Somerset countryside
In this week's issue... Secret garden After months of secrecy the Newt has opened its gates to a luxurious hotel, extensive gardens, cyder press and restaurant in the core of the [...]
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Viewpoint: How to truly reach your audience

06 July 2018 by
Viewpoint: How to truly reach your audience

With GDPR in full effect, many operators are in a panic to make their methods of communication compliant. But as Peter Hancock explains, our options are open

As one leading hotelier said to me the other day, his eyes rolling skyward, there's always something, isn't there?

The something on this occasion was the mild wave of panic caused by new data protection regulations, which have forced businesses across the country to send millions of "please opt back in" emails to contacts they have accumulated over the years without necessarily having obtained the proper consent to push marketing messages to those people. Ironically, if they didn't have proper consent in the first place, they shouldn't have sent the emails, and if they did have consent, then those emails were completely unnecessary.

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