Jumeirah has abandoned its plans to open its first Zabeel House-branded hotel in the UK in east London, saying it is focusing on developing the brand in the Middle East first.
A spokesperson from Jumeirah Group said: “We are focusing on developing the brand in the Middle East before rolling it out internationally. A new operator was appointed to run the Shoreditch property, the details of which will be announced in due course.”
The Caterer reported last year that the first Zabeel House in London was expected to open earlier this year in Great Eastern Street with approximately 200 bedrooms. The brand was launched in January 2018 and the first property opened in Dubai three months later.
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