Legends/ASM Global signs multi-year catering deal with Chelsea FC

Live events and catering company Legends/ASM Global has entered a new multi-year partnership with Chelsea Football Club (FC).

The company has been appointed as the official catering service provider of the London Premier League football club across both its Stamford Bridge and Kingsmeadow stadiums in South West London.

The partnership spans both match day and non-match days, as well as conference and events catering, and the training and development of the club’s F&B and hospitality teams. 

Chris Bray, Europe president at Legends/ASM Global, said: “In this new and exciting partnership, we are going to bring a fully open and transparent approach to the commercial relationship.

“The synergies that we can leverage from our newly-combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC, whose vision and expectations for innovation and elevation in this space matches ours. This fresh, industry approach makes this partnership all the more meaningful, and we’re incredibly excited and ready to get to work with one of the most prestigious clubs in European football.”

Bonnie Rolfe, venue director at Chelsea FC, said: “As a club, we are committed to excellence in everything we do. We want to ensure the match day experience for our fans at Stamford Bridge and Kingsmeadow meets that ambition with world-class food and beverage offering. We are looking forward to working with Legends/ASM Global to deliver on this and ensure Chelsea’s stadium catering is second to none.”

Legends/ASM Global has sports and entertainment venues across the UK and world, including OVO Arena Wembley, Olympia London and P&J Live.

Terms of the deal were not disclosed.