Sports and entertainment foodservice provider Levy UK + Ireland has launched the Built by Levy solution programme, which is to be headed by Rak Kalidas as managing director.
Levy has also made a "significant" investment in its partnership with design and build specialists Benchmark for the project.
Built by Levy will offer a range of consultancy, project deployment, data and brand management opportunities for clients seeking to build new venues within sport and entertainment.
The division will be led by the current Levy UK + Ireland commercial director Kalidas, as well as Michail Fragkiadakis, who will take on the role of creative and technology director.
Over the last nine years at the company, Kalidas was responsible for implementing the first frictionless kiosk in Europe at Leicester City Football Club and setting up partnerships with the National Theatre and Kerb.
Kalidas, managing director of Built by Levy, said: "By bringing complementary components and expertise under the Built by Levy banner, we can now offer sports and entertainment venues the ability to work with a single partner which innovates in technology, design, brand, and user experience.
"Our aim is to deliver unforgettable experiences, with increased customer satisfaction, solving solutions utilising state-of-the-art data and insight."