Catering equipment supplier Nisbets has announced a new partnership with industry charity Hospitality Action.
In addition to fundraising initiatives across the year, Nisbets will use its products and platforms to drive awareness of the help available from Hospitality Action, from assisting with financial difficulties, providing support and guidance for those suffering from physical and mental health problems, to offering access to services that can aid with addiction and personal strain.
Nisbets will also be the headline sponsor of Social Sunday, an annual celebration of UK hospitality. Now in its sixth year, the event is the brainchild of Hospitality Action's principal patron, chef Jason Atherton.
In 2020, the initiative aims to recruit more operators than ever before to showcase the energy and dedication the industry has for supporting its own in times of need. From donating a percentage of profit from food and drink made on the day, to hosting dedicated foodie events, the ways in which funds can be raised are endless.
Klaus Goeldenbot (pictured), Nisbets group chief executive, commented; "We are extremely proud to announce our partnership with Hospitality Action. Its tireless hard work and the support it gives to those facing crisis across the hospitality and foodservice industry is frankly, immeasurable. Our loyal customers have supported and helped grow the Nisbets business, and in return we'd like to offer them support in both good, and more challenging times. We're delighted to be able to aid the charity in its efforts."
Mark Lewis, chief executive Hospitality Action, added: "We're delighted to welcome Nisbets onboard as a partner and we're particularly excited to have them as our headline sponsor for Social Sunday 2020. Their huge reach, boundless enthusiasm and brand profile will help us take Social Sunday 2020 to new heights by engaging more operators than ever before to fundraise for their fellow hospitality people in need."
Across 2020, both Nisbets and Hospitality Action will share inspiration and advice to operators wishing to get involved with Social Sunday and wider Hospitality Action initiatives, as well as case studies outlining the poignant stories from the people that the charity supports.