UK egg supplier Noble Foods has launched its first brand into the foodservice channel – the Great British Egg Co.
The Great British Egg Co brand will include egg bites (cheese and plain), poached eggs (domed and flat), the first UK gluten-free Yorkshire puddings (for foodservice), scrambled egg burgers (cheese and plain) and scrambled egg pots.
Steve Hall, business unit controller of Noble Foods, said at yesterday's launch: "As consumer habits have evolved, there's been a thirst for new, healthier products that are convenient and easy for operators to use as part of their menus.
"The format is easy to prepare, and children have thoroughly enjoyed them, not realising that it is an egg product."
Noble Foods has been supplying egg products to the UK foodservice market for more than 50 years. The new products and concepts have been developed with operators and chefs to add value, consistency and speed to the everyday commercial kitchen.
"Our vision for the brand is to create pioneering products for all out-of-home sectors that offer a commercial, operation and nutritional benefit," added Hall.
"Our scrambled egg burgers, for instance, were born out of a discussion with a customer who needed a reduced salt burger solution for the education sector. Noble Foods was the first company to launch free range eggs in the UK and all our products are free range and conform to the British Lion standard, guaranteeing quality and the highest animal welfare standards," added Hall.
The Great British Egg Co products are available from wholesalers throughout the UK.