Vivid Hospitality Solutions has launched a festive campaign in support of Hospitality Action to raise thousands of pounds for the industry’s benevolent charity with the launch of a UK-first Guinness World Record attempt.
The Great Big Christmas Turn On will see hundreds of hotels, restaurants, schools, universities and contract caterers across the UK simultaneously turn on their Christmas tree lights.
All participants will automatically become part of the Guinness World Record attempt, allowing them to raise money for people in hospitality who are less fortunate than others or who have fallen on hard times. It also provides operators with the opportunity to organise a Great Big Christmas Turn On event and invite customers to be part of the world record attempt.
The goal is for more than 1,000 Christmas trees across the country to burst into light simultaneously on 3 December using a smart plug supplied by Vivid for £99. Each participating location will receive a smart plug and some easy to follow instructions on how to connect the plug (just like connecting to a WiFi account) and how to make the most of the marketing opportunity. After the turn-on, every participant will receive a commemorative Guinness World Record certificate to honour the venue’s part in creating the world record.
To get involved, visit the Great Big Christmas Turn On and pledge £99 to receive your smart plug.
Robin Sheppard, chairman of Bespoke Hotels, said: “Bespoke Hotels is delighted to be partnering with Vivid Hospitality Solutions and supporting the Big Christmas Turn On. 30 of our key properties across the UK will be participating, with proceeds going to support the vital work of Hospitality Action, a cause very dear to us, which offers vital support, advice and ensures the well-being of staff across the industry.”
Mark Lewis, chief executive for Hospitality Action, added: “When I think of Christmas I think of spending time with family and friends, of presents under the tree and food on the table. But for many people the holidays can be a time of pain and loneliness. A family member may be sick, there might be no money for food and buying presents will only add to existing debt.
“The Great Big Christmas Turn On is a call to action for our industry. By taking part you will spark that festive feeling for your guests, create an opportunity to engage with your local media and community, and provide a beacon of hope to the many who are struggling out of sight.”
The record attempt is being organised by Vivid Hospitality Solutions and The Caterer in support of Hospitality Action, and will use Vivid’s cloud technology, paired with the smart plugs and control-console software to power the lights. The software will be analysed by the Guinness World Record team to fully adjudicate and ratify the record.
Make your pledge and follow the journey using #ChristmasTurnOn.