The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Urbium cuts losses in ‘price-led' Birmingham nightclub market

27 August 2004

Late-night bar, club and restaurant operator Urbium has sold two major Birmingham sites, leaving the operator with just one venue in England's second city.

The company has disposed of Apt and Polaris - a former Tiger Tiger site - on Broad Street, and 52 Degrees North on Hurst Street. The company's only remaining Birmingham site is the Digress bar on New Hall Street.

Chairman John Colan said: "The disposal of these loss-making venues allows management to concentrate on the development of its core businesses, the Tiger Tiger brand and its operations in the West End and City of London."

Despite the success of the Tiger Tiger brand elsewhere, a spokesman for Urbium said it had failed to break the Birmingham market, which was "very discount- and price-led".

Urbium recorded a £3m write-down on its Birmingham assets in its 2002-03 results. The group operates 28 late-licensed bar-nightclubs positioned at the premium end of the market targeting 25- to 40-year-olds.

As well as running eight Tiger Tiger-branded operations, the group has 16 outlets in the West End of London, including On Anon, the Loop, Sugar Reef and Zoo Bar.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking