According to David Rose, the founder of Farmshop fresh, consumers are concerned about the way food is produced and whether it's local.
To address these concerns, the company has launched a range of ready-made meals, using ingredients from the East Midlands.
In addition it is awarding catering outlets who serve these meals a special certificate, as well as an accolade from the Heart of England Tourist Board.
David Rose explains: "We want to reward those establishments that are giving a boost to local producers by serving up farmshop fresh meals with a special certificate to mark their actions."
The certificate is available to all outlets that offer at least three local meals on their menu.
Two new dishes - Sherwood Forest pork in honey and ginger and Heywood Oaks sausage spiral in BBQ sauce are the latest additions to the range.
Farmshop fresh