Abokado announces appointment of new head of food

21 January 2019 by
Abokado announces appointment of new head of food

Abokado has announced the appointment of Ellie Hopkins to the newly created head of food position.

Hopkins, formerly a concept developer for Ferndale Foods, will support the growth of the 24-site strong healthy grab-and-go chain. Prior to Ferndale she worked for Greencore, helping to create new food lines for clients such as Sainsbury's.

Abokado's chief executive Mark Lilley said: "We are starting the new year on a high by appointing Ellie as our new head of food. Over the past few years, my team has done a great job in broadening our range to work in different day-parts and to appeal to a broader demographic. Mornings are now a busy day-part across a majority of our estate, with plenty of room for growth. Ellie brings some new and exciting ideas to Abokado and I'm looking forward to seeing our menu develop further in 2019."

Hopkins added: "I'm very excited to be joining Abokado at a time when there is so much growth planned for the company."

Abokado plans to expand its breakfast range in February with ready-to-eat hot bagels as well as a new porridge range, including vegan options.

Abokado reports 24% jump in profits>>

Abokado opens new store in Hammersmith as it eyes growth in the suburbs>>

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