Adam Handling to open flagship The Frog restaurant in Covent Garden

24 January 2017 by
Adam Handling to open flagship The Frog restaurant in Covent Garden

Chef and restaurateur Adam Handling is set to open a flagship The Frog restaurant in London's Covent Garden later this year.

Scheduled for an early summer opening, the new restaurant comes after Handling launched The Frog in Shoreditch in June last year.

The 68-cover restaurant, easily recognisable thanks to its graffiti-style logo by Fat Punk Studios, marked a departure for the former MasterChef: The Professionals finalist, Acorn winner, and BCF Chef of the Year 2014, who previously headed up Adam Handling at Caxton in London's St Ermin's hotel.

Mixing a more casual approach with a wide selection of beers and Handling's playful and technically accomplished food, the first The Frog was a proof of concept restaurant.

Handling said it was now well on the way to beating its financial projections, taking £1m in the seven months since it opened, against a target for the year of £1.2m.

That has paved the way for Handling to secure a larger site in Covent Garden, with the backing of Toucan Ventures, which provides Handling with financial support and business mentoring.

The new site, the precise location of which has not yet been revealed, will be 90 covers, set across two floors, with a large open-plan kitchen. There will be a table on the pass capable of sitting 12-15 people. "The pass will be gigantic - it's very much a show kitchen," Handling told The Caterer. "There will be chefs working there, serving breakfast, lunch and dinner seven days a week, all year round."

In the basement meanwhile, Handling plans to open a "speakeasy" style bar with a secret side entrance and a focus on 10 or so quality cocktails and a completely separate identity to The Frog.

"Instead of making a 180-cover restaurant where you cannot possibly do the same calibre of food in the same style and the same ethos, we are going to be splitting it up," Handling explained. "We are going to have a private dining room downstairs in the bar and you will have to push a wall to open it and that will have its own kitchen." The downstairs bar will also feature its own DJ stage and artwork by a "very influential" artist, whose name has not yet been revealed.

Heads of terms on the site have already been signed and Handling has already put down a deposit, with its precise location expected to be revealed soon.

Last week, it was announced that Handling would become chef patron for the Association of Catering Excellence (ACE), joining patrons Chris Sheppardson (Chess Partnership), Marc Verstringhe (MESV Consultancy Int), Tim West (Elior), Wendy Bartlett (Bartlett Mitchell), Jane Sunley (Purple Cubed), Rosemary Osbourne MBE, Alastair Storey (BaxterStorey) and Chris Bray (Sodexo Prestige). Next month he will also start as a consultant chef to Sodexo's corporate services division.

Sodexo partners with Adam Handling for London business >>

Adam Handling to become chef patron of ACE >>

MasterChef finalists to host one-off charity dinner >>

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking