Apostrophe to open four new sites as part of £1m investment

10 June 2013 by
Apostrophe to open four new sites as part of £1m investment

High-street café group Apostrophe is to open four additional sites in London, as it looks to complement its refurbishment programme with new openings.

The group has £1m to spend on the refurbishment programme of its 22-strong estate (including four franchise operations) and the development of the new sites.

It is to open its Brewer Street café in Soho this week, a café at Austin Friars Square in the City in July, while it has just opened a site in the centre of the O2 Centre and an espresso and food bar in Canary Wharf.

Apostrophe owner Amir Chen said that the business was also in final discussions on another site in the city. He added: "We're incredibly active, opening new stories and at the same time continuing the refurbishment programme we started last year. We are looking to roll that across the entire portfolio.

"The plan is to open between three and six stores a year. This year will be four because obviously the refurbishments take up a lot of cash."

The refurbishment will include brightening up the colour scheme and materials, as well as installing purpose-designed display units.

The investment programme is being funded in part by the deal which saw CH&Co buy a 50% stake in the business last year. The deal allows the caterer to offer the Apostrophe brand at its client sites.

CH&Co acquires 50% stake in high street coffee chain Apostrophe >>

http://www.catererandhotelkeeper.co.uk/Articles/31/7/2012/344789/apostrophe-opens-21st-store-at-heathrow-terminal-4.htm" target="_blank" rel="noreferrer">Apostrophe opens 21st store at Heathrow Terminal 4 >>

Ones to Watch survey sees growth in coffee shops and healthy quick-service outlets >>

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