The winner of the National Fish and Chip Award has launched a second outpost following a rise in demand after picking up the accolade.
Seniors at Marsh Mill, the 2012 winner of the Independent Takeaway Fish and Chip Shop of the Year Award, has opened a new outlet in Bipsham Village in Blackpool.
Alastair Horabin, owner of Seniors, commented: "The increase in custom has had a remarkable effect on business. Our takings have increased by 10% since we won, which has allowed me to launch this new express diner style venture. I have been able to invest £85,000 in the new Seniors. I know it will be worth it because the food there will be just as good as the original."
Now in their 25th year, the National Fish and Chip Awards, which are organised by the Sea Fish Industry Authority (Seafish), recognise the quality, value and choice offered by fish and chip shops across the UK.
Paul Williams, chief executive of Seafish, said: "Alastair's success just goes to show what can come from entering the National Fish and Chip Awards. And he's right - any shop who manages to even make the shortlist in any category can expect to be in high demand."
Seafish will announce the top 10 regional winning takeaways from the shortlisted Top 50 shops in the UK in late September. They will compete for the overall UK title, which will be announced on 24 January 2013.
By Kerstin Kühn
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