Bibendum extends on-trade training to cover spirits

20 February 2012
Bibendum extends on-trade training to cover spirits

Drinks supplier Bibendum has extended its on-trade training programmes to cover spirits.

The new course, Spirits: Distilled, based on the company's long-running Wine Champions programme, covers distillation methods, food and digestif matching, identifying sales opportunities and consumer advice.

The course is aimed at restaurant and bar managers in on-trade accounts that do not employ mixologists.

Bibendum training manager Sarah Henson said: "We know how successful our wine training courses are in terms of increasing our customers' sales, and we expect the new spirits course to be just as effective.

"Our training philosophy is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information.

"This new course is designed to build participants' confidence when selling spirits and to ensure they are equipped with the tools they need to increase sales."

Bibendum's spirits division was launched in 2007 and includes Plantation Rum, Pierre Ferrand Cognac, El Tesoro Tequila and Samalens Armagnac. The latest addition is Canadian actor Dan Aykroyd's Crystal Head vodka, which was launched in the UK earlier this month.

Bibendum to distribute Dan Aykroyd's Crystal Head vodka >>

Bibendum rolls out bespoke wine academies for customers >>

By Andy Morton

E-mail your comments to Caterer News here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking