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Birmingham burrito firm Wrapchic opens new London site

28 October 2013 by
Birmingham burrito firm Wrapchic opens new London site

Birmingham-based burrito firm Wrapchic has opened a site on London's Beak Street.

The new grab-and-go venue will be the first of the brand's sites to open into the evening as well as during lunchtime, and will offer a fusion of Mexican and Indian influences.

The concept combines classic choices such as tortilla wraps, burritos and salads with Indian fillings such as tikka-style chicken, "Malabari" fish, Madras-style mutton or paneer masala, plus extra such as jalapenos, sour cream, hummus, nachos, and "healthy toasted breaded samosas". Desserts include a selection of the Indian yoghurt dessert drink lassi.

Wrapchic founder Mahesh Raikar, who has more than 17 years' experience in hospitality management, said he started the business after noticing a gap in the market for Indian food on the go.

He attributes the brand's success to its broad appeal, including officer workers, students and weekend shoppers.

He said: "Since starting the business a year ago, we have enjoyed an exciting journey and remained true to our principle of wanting to revolutionise lunchtimes. We all associate Indian dining with a formal, evening setting [so] I created Wrapchic, and developed a food brand that combines a grab and go format with true Indian flavours."

He added: "I want Wrapchic to be the most loved burrito company and become a market leader in the highly burgeoning burrito sector."

Mexican food is a growing market, with companies such as Tortilla, Benito's Hat, Barburrito and Casa Burrito all securing varying levels of success in recent months.

Beak Street is becoming increasingly popular among casual dining brands, with Russell Norman's Venetian restaurant Polpo and newly-opened chicken-and-burger hub Grillshack just some of the names running sites on the street.

Mexican brand Benito's Hat to open new branch in Farringdon with on-screen ordering >>

Barburrito plans three more site openings soon >>

Benito's Hat team builds UK's biggest burrito >>

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