On Friday 1 March, London burger chain Bleecker will donate its profits to industry charity Hospitality Action.
This will be the second year that Bleecker has raised funds for the charity in memory of founder Zan Kaufman's brother Mark who passed away in 2017.
Zan said: "My brother Mark worked his entire life in hospitality. From being a room service runner to managing restaurants, it was what he liked to do and where he fitted in. He spent a summer working at Bleecker too. Mark was charming and funny and had a talent for commanding the attention of a room. He loved his maître d' role, where he was especially popular with the older ladies of Miami Beach.
"Mark suffered from mental illness and addiction. In 2017, he overdosed and passed away at 35 years of age. Hospitality accepted Mark when other fields wouldn't. It allowed him to stay himself whilst still struggling with this disease. For this I am grateful."
The money raised will support Hospitality Action as it helps others in the industry including those who have problems with mental health or addiction.
Brand director Liam O'Keefe said Bleecker was overwhelmed by the support it received last year, despite some of the toughest weather for commuting seen that year.
Fundraising will continue through the year and include chef collaborations.
Bleecker launched in 2012 and has three sites at London Victoria, Spitalfields and Bloomberg.Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).