Brasserie Bar to relaunch the Chez Gérard concept in the City

06 December 2012 by
Brasserie Bar to relaunch the Chez Gérard concept in the City

Brasserie Bar Co boss John Lederer (pictured) is to relaunch the Chez Gérard concept in the City of London next week.

The Chez Gérard group fell into administration last year, prompting the sale of several sites to other operators.

Lederer, managing director of Brasserie Bar Co, said: "I spent several years as operations director at Chez Gérard, so I am especially delighted that we are honouring this legendary brand in such a way.

"Chez Gérard was a trailblazer, paving the way for the many companies that would emerge in its wake. By combining its intrinsic values with a new and exhilarating menu - not to mention the City's best-value wines - we will attract returning customers and new converts alike."

The revived site in Bishopsgate, opening on Monday, is expected to remain true to the brand's founding principles, but with a "reinvigorated and exciting food and drink offering".

The focus of the menu will be a broad selection of smoked and grilled steaks, including porterhouse, fillet, entrecote and Boston trimmed rib, supplied by butchers Fairfax Meadow.

The menu will also include a whole turbot, baby back ribs and rock lobster cocktail alongside brasserie classics such as French onion soup and lemon tart.

The wine list will feature a capped mark-up with a guarantee that no more than £22 will be added to any bottle, whatever the price. Customers will be able to buy Bollinger priced at £47, Louis Jadot Puligny-Montrachet at £43 and Nuits-Saint-Georges Premier Cru Clos de Thorey, Domaine Rodet, 2006/7 at £46.

Brasserie Bar Co buys eight Chez Gerard sites in London >>Six companies in Chez Gerard group in administration >>

By Janie Manzoori-Stamford

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