Brew owner Jason Wells (pictured) has chosen Kew in London as the location for his sixth restaurant.
Plans to open this latest Brew venue signal that the business has bounced back from the media storm Wells created last summer when he was filmed in a foul mouthed, road rage tirade against a cyclist, which went viral and resulted in a twitter campaign calling for a boycott of Brew restaurants and a welter of negative Trip Advisor reviews. Wells issued an apology at the time.
The new Brew venue in Kew, set to open this summer, is located on Station Approach and will offer the same Australian-inspired ambience and cuisine as Wells' other Brew restaurants in Clapham, Chiswick, Battersea, Wimbledon and Wandsworth.
Kew Brew will also sport a bespoke horticultural design which pays homage to the nearby Kew Gardens, paying homage to the area, and an apprentice scheme.
Wells, who began his career as a butcher in his native Australia, has based Brew's format on Melbourne all-day dining and the Australian hospitality scene.
"We're really excited about opening in Kew," Wells said. "Our team has been working incredibly hard to maintain the high standards set by our five other Brew locations, ensuring that our new site is every bit as good as our reputation. The site is in a perfect location for us very near Kew station."
The Kew site will observe the same principles as the other Brew venues with all sourdough bread served in the restaurants baked in their Hellfire Bakery at Brew Putney and all chorizo made from pigs that Brew butcher cure, spice and fill in house. Dishes will include Turkish Eggs; poached and served with hung yoghurt and hot chilli butter, and home-made chorizo scrambled eggs on Brew's sourdough toast.
The new restaurant will also have extensive herb walls, both inside and outside the building, providing fresh herbs for the dishes. It also has a set of suspended glass planters within the main hall.
Brew's design team are working on displays at Brew Kew that show different soils, substrates and root systems, ensuring that the planters are of interest to plant lovers of Kew, as well as from an engineering perspective.
All Brew locations now house an apprentice as part of a programme Brew launched in January in partnership with Westminster Kingsway College. As part of the scheme, Brew will provide internal training in patisserie, butchering and bakery.
Head of F&B, Julien Maisonneuve will oversee the Kew site as well as developing seasonal changes to the menu and innovative weekly specials, and sourcing the produce.