Burger & Lobster introduces menus for the first time

02 June 2016 by
Burger & Lobster introduces menus for the first time

Hard though it is to believe that the dining public could be confused about what to expect from a restaurant called Burger & Lobster, the surf and turf chain has given in to public pressure and published its first menu.

Unsurprisingly it features burgers, lobster and lobster roll.

The five-year-old restaurant group, which opened its 17th restaurant in London's West India Quay today, previously did not see the need to print menus given its does-what-it-says-on-the-tin approach to branding. However, many diners were apparently unsure about what it serves.

Head of marketing Maisie Denning maintained that the 1,001st email asking what was on the menu was the tipping point for the no-menu policy. "Since day one though, we've been inundated with emails, tweets etc asking what we serve. After receiving our 1,001th email we just gave in and thought, why not?" she remarked.

Burger & Lobster is offering a slightly broader range of sizes and prices. However, those hoping for a curry option or a vegan special would do well to look elsewhere.

The business, originally an offshoot of the Goodman steak restaurant brand and run by director George Bukhov, has 13 UK sites as well as venues in New York, Stockholm, Dubai and Kuwait.

George Bukhov confirms three new Burger & Lobster London sites >>

Profile: George Bukhov, Burger & Lobster >>

Latest video from The Caterer


Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking