Fried chicken sandwich street-food outlet Butchies is to launch its first permanent site in London's Camden Market later this month.
Butchies has gained a following on social media and currently trades at Broadway Market every Saturday. It was also voted one of London's top three street food outfits by Time Out readers in 2015, and has catered for large private events for brands such as Nike, Heineken and Southern Comfort, as well as for the cast and crew of last year's movie Star Wars: The Force Awakens.
Using only premium quality free-range birds, Fitzgerald's aim is to elevate chicken sandwiches to the same level as those that can be found in the US.
The menu at Butchies' Hatch will offer four free-range chicken sandwiches, all served in soft butter-toasted buns and named after some of Fitzgerald's favourite fictional pop culture characters.
Sandwiches include the signature Dale Cooper (named after Twin Peaks' cult hero detective), which features pickles and Butchies' homemade garlic & fresh herb aioli (£7); Calvin Wagstaff, which comes with pickles, Red Leicester cheese dripping & American sriracha (£8); Clarice Starling, served with buffalo sauce, blue cheese slaw & pickles (£8); and Clancy Wiggum, smoked streaky bacon, guacamole & smoked chilli mayo (£9). For vegetarians, Butchies will serve the Margot Tenenbaum, which comes with fried halloumi, guacamole & smoked chilli mayo (£7).
FitzGerald is working with restaurant consultant Adam Hyman whose company CODE Hospitality has invested in Butchies and will advise the duo on their future fundraising and brand development.