Chocolate maker Cadbury is planning to open a national chain of branded cafés.
The company has secured the backing of new owner Kraft for a series of branded outlets serving afternoon tea and a range of Cadbury-themed goods as well as an on-site chocolatier service.
The cafés, which are likely to be called Cadbury Cocoa House, have been in planning for some time. Cadbury signed a deal with a team including David Morris, the former director of food and restaurants at Harrod, before Kraft completed its £11.5bn takeover in January.
While Cadbury said that it was "very early days", negotiations are reportedly already underway, with the first outlet potentially launching in London before the end of the year.
By Kerstin Kühn
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