Search
The Caterer

Classic Country Pubs seeks second Farm

20 December 2007 by
Classic Country Pubs seeks second Farm

Catey Pub and Bar Award winner Paul Salisbury is looking for a second site for the Farm, his latest offering from Classic Country Pubs, after the Farm in Solihull hit a turnover of £45,000 a week since opening in August.

The Solihull pub, leased from Mitchells & Butlers (M&B) under its franchise division, opened at a site previously turning over just £3,000 a week.

Salisbury described it as a pub that does "traditional rustic dishes in a stunning, rugged environment comfortably seating around 90 people".

"Looking at the economic conditions, we needed something that was a bit more accessible and did not necessarily target affluent areas," said Salisbury. "We are offering good-value food, where customers feel like they are getting something for nothing with our free salad bar."

Similar to M&B's Harvester, the Farm also offers discounted early-evening dining to augment its evening service of traditional British dishes alongside modern European concepts. It also caters for the late-night market with a late licence on Thursdays, Fridays and Saturdays.

As for expanding the concept, Salisbury said: "We are looking now to do it. Some of those community pubs in the right areas would be perfect for it."

By Christopher Walton

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.