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Clothing giant H&M to launch café concept ‘It's Pleat' on London's Regent Street

10 April 2019 by
Clothing giant H&M to launch café concept ‘It's Pleat' on London's Regent Street

Clothing giant H&M Group's café brand It's Pleat is set to open in the retailers' Regent Street site in its second foray into the UK market.

The Swedish café will replicate the formula applied in its Westfield debut in White City, marketing "healthy-ish" food with a focus on light lunch and grab-and-go offerings. The brand's menu includes sourdough sandwiches, salads and soups, as well as an extensive range of smoothies.

However the opening will be significantly smaller than its west London counterpart. While the Westfield Pleat spans some 2,400 sq ft of floor space, the Regent Street opening will take up just 377 sq ft and incorporate eight covers.

The new site, launching on 26 April, will be the fifth It's Pleat to open worldwide, with the first launching in Stockholm in 2017.

Ulrika Leverenz, concept manager at It's Pleat, said "We're thrilled to be expanding further into the UK. Our concept is truly unique, and we believe it will be perfect for the shoppers at Regent Street."

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