Search
The Caterer

Conran Restaurants starts a new life as D&D London

01 March 2007 by
Conran Restaurants starts a new life as D&D London

Conran Restaurants is to change its name to D&D London following the recent buyout from Conran Holdings, Caterer can reveal.

Des Gunewardena, chairman and chief executive, and David Loewi, managing director, will unveil the new name today (1 March).

In September 2006, the pair, backed by financiers HBoS, led their management team in a buyout of 49% of Conran Restaurants from Conran Holdings.

Gunewardena said: "We agreed at the time of the buyout that we would change our name to reflect the new ownership and management and to communicate to the outside world that there has been a fresh start and a new energy in the company."

Loewi added: "Our new name will, I hope, add a new vigour and dynamism to the company and assist in the drive to attract the highest calibre of passionate individuals to enable us to continue to build the company."

However, marketing experts warned that the group risked losing the reputation Conran Restaurants had built up over the years.

"There is considerable brand equity in the Conran name and it is going to be difficult to retain that," said Paul West, managing director at Ignite Marketing. "I can't really see the benefit of changing the name] from a marketing point of view."

But West added that the name change might have been a condition of the buyout deal and said sustaining levels of quality and service was the key to future success.

D&D London opened three new restaurants in Copenhagen in December and has plans to open two in Tokyo in March and April. These will be closely followed by an eaterie at the refurbished Royal Festival Hall in London, in June.

The company, owner of restaurants such as Bluebird, Floridita and Quaglino's, saw like-for-like sales up 13% in the three months to Christmas, compared with the same period in 2005.

Strong Christmas trading boosts Conran Restaurant sales >>

Conran Restaurant Group set to open at London's Royal Festival Hall >>

Management buyout deal at Conran completed >>

By Daniel Thomas

E-mail your comments to [Daniel Thomas](mailto:daniel.thomas@rbi.co.uk?subject=Conran Restaurants starts a new life as D&D London) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.