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Consumers shift to big restaurant brands

14 September 2010 by
Consumers shift to big restaurant brands

Consumers continued their shift towards bigger and branded players in the restaurant and pubs sector in August, according to new figures released by the Coffer Peach Business Tracker.

The Tracker showed that like-for-like sale in August climbed 1.5% compared with the same month a year before. That follows a 1.9% increase in July and a 1.4% increase in June.

Total sales, which include new openings, were 2.9% ahead on August 2009.

The monthly tracker figures are produced by Peach Factory in partnership with KPMG, UBS and the Coffer Group and monitor performance across 17 pub and restaurant groups, including: Mitchells & Butlers, Whitbread, Pizza Hut, Punch, Gondola and Tragus.

Commenting on the figures, Peach Factory's Peter Martin said: "These latest figures suggest some stability as well as growth in the market, which is particularly benefiting the bigger and branded players. This trend is also reflected in our Peach BrandTrack consumer research, which shows a steady move by the public towards branded eating-out chains, both in terms of consumer awareness and usage."

Richard Hathaway, head of Travel, Leisure and Tourism at KPMG added: "The performance of the brands featured in the Tracker remains solid, particularly in light of the relatively volatile trading that other smaller operators are seeing in the market at present. Like-for-like sales compared with last year remain good, although there was a sizeable fall in sales compared with last month."

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By Neil Gerrard

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