Cyrus Todiwala launches Zest Quest Asia contest

20 March 2014 by
Cyrus Todiwala launches Zest Quest Asia contest

Now in its second year, the competition has been rebranded to help convey the "excitement and fervour, delicacy and elegance" of Indian cuisine and culture, and set it apart from other competitions, it was confirmed. It aims to raise awareness of and interest in Asian cuisine among home-grown chefs.

Todiwala - who has just opened new restaurant Assado in London's Waterloo â€' announced the competition launch at the annual conference of the Professional Association for Catering Education (PACE).

It requires students from catering colleges across the UK to cook a four-course, pan-Asian menu, and make a presentation on their knowledge of Asia, the evolution of international cuisines, and sustainability issues.

Entries are now being accepted until 20 June. Entry forms are available from Sue McGeever at

Last year's inaugural competition crowned three full-time students from Westminster Kingsway College, London â€' Sam Jones, Theophil Dalton-Maag and Nathan Gayle â€' as the winners, for which they won a 10-day culinary learning trip through key Indian cities.

This year's winners will be announced at a gala dinner held at the Hilton London Heathrow T5 in October.

Todiwala said: "To survive, the Asian food industry in the UK really needs many more chefs coming through the Asian cuisine pipeline. If Zest Quest Asia turns into a mirror of how a £3 billion industry sees its future, it will be further proof that this great country means to be open for business a long while yet."

Chef Cyrus Todiwala to open third restaurant

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking