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Danny Meyer set to launch London Shake Shack

Danny Meyer set to launch London Shake Shack

Danny Meyer's first UK outpost of Shake Shack is set to open in Covent Garden next week.

The US burger brand, owned by Meyer's Union Square Hospitality Group (HSHG), will make its UK debut in London's historic Market Building in Covent Garden Piazza on 5 July.

"We hope Shake Shack becomes an essential and cherished part of the Covent Garden neighborhood," commented Meyer. "For years we've been looking for a reason to spend more time in London, and it feels great to have found a golden ticket."

The London Shack, designed to complement and retain features of the historic structure, will feature outdoor seating on South Row and extend into the glass atrium in the Market Building.

Its floors will be made from reclaimed Victorian pine and historic flagstones, while interior tabletops will be sourced from reclaimed bowling alley lanes. Exterior tables and chairs will use reclaimed European oak slats, and wooden chairs and booths will be certified by the Forest Stewardship Council.

It will serve its own unique brand of "all natural burgers", flat top dogs and frozen custard, with American craft beer, wine and a range of new dishes designed for the London market.

The majority of ingredients and menu items will be UK-sourced, including 100% Scottish Aberdeen Angus beef for the burgers, British free-range Wiltshire cure smoked bacon and London-only Cumberland Sausage by Sillfield Farm using rare breed pork from Cumbria.

Drinks will include a craft beers, wines and soft drinks, with a number of items produced exclusively for the Shake Shack brand, such as ShackMeister Ale, Shack Red and Shack White wines, and Shack-made lemonade.

Meyer has a host of venues across Manhattan including Union Square Café and Gramercy Tavern, but had yet to launch a restaurant venture Britain.

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