Search
The Caterer

Pied a Terre founder David Moore to launch Bad Vegan delivery brand

21 May 2020 by
Pied a Terre founder David Moore to launch Bad Vegan delivery brand

Restaurateur David Moore is launching the Bad Vegan delivery brand in the next few weeks to tap into new markets and future proof the business post-coronavirus.

"I want to trial it through the pandemic," said Moore, who writes a monthly column for The Caterer. "I don't see Pied a Terre's food being well received through home delivery, so we want to mix it up a bit, do something different and tap into new markets."

Bad Vegan will use Pied a Terre's kitchen and staff while the restaurant is shut, with a mix of vegan dishes and "naughty" non-vegan sides designed to appeal to families and couples with a mix of vegans and non-vegans.

"All vegan items will be in lovely green packaging, while all naughty add on dishes, like bonito flakes, poached egg or crispy bacon sprinkles will be in devil red packaging.

"We've always had an amazing vegetarian offer at Pied a Terre and for the past two and a half years have concentrated on vegan rather than just vegetarian. We get masses of vegans coming in, so we're targeting them during the pandemic with a new offer that might open doors when we come back.

"It's amazing to see non-vegans come to an expensive fine dining restaurant and try a vegan tasting menu. We pride ourselves on being able to deliver value for money on a £94 10-course completely vegan menu."

Moore says that if Bad Vegan is well received, he'll find a dedicated kitchen to run the delivery service from when Pied a Terre reopens.

Continue reading

You need to be a premium member to view this. Subscribe from just 99p per week.

Already subscribed?

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.