Restaurant group D&D London is to open an second Bluebird Café at Television Centre, the former home of the BBC in London's White City.
The 5,000 sq ft site on the £8b Stanhope development will include a café, bar, deli and an outdoor terrace.
The original Bluebird restaurant on the Kings Road in London was relaunched last year after a £2m refurbishment, having been operating for some 20 years.
D&D London's chairman and chief executive Des Gunewardena said that the business had received approaches for more Bluebird sites in the past but had always turned them now.
Explaining why this site won him over, he said: "Firstly because of the growing success of Bluebird Chelsea especially after its recent relaunch. And secondly because we think the exciting new development of Television Centre in White City is a great location to start what I hope will become a significant expansion of Bluebird Cafés in the next few years."
Alistair Shaw, managing director of Television Centre, added: "As one of the most iconic names in London's world-leading restaurant scene, this opening sets the tone for what will be a fantastic mix of experiences at Television Centre and in the wider £8b regeneration of the White City area. We are pleased to be working with an operator of Des' calibre, passion and track record, and look forward to welcoming Bluebird's customers this winter when Television Centre opens to the public for the first time."
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