Restaurant delivery service Deliveroo has launched a makeover competition which will see three independent eateries each receiving a £25,000 revamp.
The company said that it has created the contest in light of new research, which reveals that 88% of the dining-out public find ambience and service just as important as the food when it comes to having a good experience in a restaurant.
Eight out of 10 customers said they would spend more money in a restaurant if they enjoyed the decor and atmosphere. Deliveroo said: "Restaurant renovation projects can be costly and difficult to complete around opening hours, especially for small, family-run businesses, so this opportunity aims to take the stress out such a big project."
Any independently owned restaurant or takeaway business can apply to take part in the competition. A shortlist of finalists will be selected and the public will be invited to vote for the winners on Deliveroo's social media channels.
Susana Voces, Deliveroo's vice-president of restaurants, explained: "We work very closely with our restaurant partners and we understand it can be costly trying to remain as profitable as possible. This competition is the latest move from our Restaurant Partnerships team who are focused on helping Deliveroo's 80,000 global restaurant partners improve margins through reduced in-house operating costs, as well as optimising operations and customer experience."
The competition was welcomed by one of Deliveroo's partners, Angelo Ambrosio of Santa Maria Pizza in London. He said "Becoming a Deliveroo partner has helped us increase our revenue and while we're always looking at ways to re-invest our earnings to improve the quality of our food and our dine-in experience, it can sometimes feel like it's never enough.
"Deliveroo's restaurant makeover initiative would be super helpful for an independent, growing business like ours."
Further details about the competition can be found here.