Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Deliveroo to allow restaurants with their own driver fleets to join platform

Deliveroo to allow restaurants with their own driver fleets to join platform

Deliveroo has launched a plan to enable restaurants with their own rider fleets to join the platform in a move that has ignited a delivery war with rival Just Eat.

Dubbed Marketplace+, the new service allows restaurants to fulfil orders using either their own delivery network or the company's 15,000 strong fleet of riders.

The announcement has proved to be bad news for shareholders of Just Eat with shares plunging more than 7% following the announcement this morning.

Deliveroo currently works with 10,000 restaurants and expects 5,000 new operators to join the service, which it says will increase the earning potential of delivery riders.

Deliveroo chief executive and co-founder Will Shu said: "This is a major development for the company that will mean thousands of new restaurants delivering new orders to new customers and it's part of our mission to become the definitive food company."

The latest innovation announcement comes just days after Deliveroo new point of sale technology aimed at streamlining the ordering process and saving restaurants time and money.

Deliveroo launches ordering technology that could ‘save restaurants millions' >>

Deliveroo to make permanent employees shareholders >>

Just Eat reports 45% revenue increase in 2017 following acquisitions >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking