Customers are less likely to trust businesses that do not use up-to-date technology, claims research by payments processor Worldpay.
A survey by Woldpay found that a quarter of under-35s would not consider dining in a restaurant that did not have a website, and one in 10 admitted they have doubts about the quality of the food if a restaurant does not take cards. Of the 2,000 consumers surveyed, 90% said it is an absolute minimum requirement today that restaurants and hotels accept card payments.
Respondents said they thought retailers that invested in technology came across as more professional and committed to improving the customer experience. Handwritten receipts, cash-only payments and the lack of a website were among the main culprits that led consumers to think twice about whether or not to part with their money.
Worldpay recently released My Business Hub, an all-in-one, tablet-based till to replace the cash register.
Digital anthropologist Nik Pollinger said: "Technology has become such a pervasive influence on our daily lives that our judgement on whether a business is professional, reputable and reliable is increasingly driven by their use of modern technology. It's now relatively simple and inexpensive for any shop to deploy technologies that make life easier for digitally driven shoppers. So if a shop seems unwilling to make that investment, it can trigger a lack of confidence. Where else are they cutting corners? Why aren't they giving customers what they want?"
Dave Hobday, UK managing director at Worldpay, added: "Innovations like My Business Hub ensure that great technology is easily accessible to all business. Small businesses need to embrace change and digitally evolve in order to thrive as part of a modern and diverse high street."
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