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Diners spend £1.1b in independent restaurants each month

29 October 2015 by

Britons are spending £1.1b a month dining out at independent restaurants, according to recent data from VoucherCodes.co.uk.

Research found that diners spend an average of £44 each month in local eateries and that 49% prefer to visit independent restaurants, while a further 34% favoured local pubs and cafes.

The research was commissioned to mark the company's new partnership with dining club Hi-Life.

It will offer customers deals at local eating establishments as well as major national restaurant chains.

Supporting the local community was cited as the main reason diners enjoy eating at smaller, independent restaurants.

Claire Davenport, managing director at VoucherCodes.co.uk, said: "In a mobile-led, always-on world it's our priority to provide our customers with the savings and deals that matter most to them. So, when our customers tell us that they wanted to see more offers to help them support local business, teaming up with Hi-Life was a no-brainer."

She added: "We hope our users make the most of the new partnership and use it as an excuse to explore the culinary delights their area has to offer."

James Tolland, director at Hi-Life, added: "There is increasing attention paid to where our food is sourced and with so much fantastic local produce on offer at our doorsteps, it is really positive to see British people getting behind their local communities by supporting local independent restaurants."

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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