Domino's in the UK and Ireland has taken over £1m in sales through mobile platforms in a single week for the first time.
The news came as the company unveiled a modest 4.5% rise in like-for-like sales in its 660 "mature" stores for the 13-week period to 25 March 2012.
In an interim management statement this morning the company said it had seen 3.6% like-for-like sales growth in the UK, and 1.7% in the Republic of Ireland.
Despite that, Domino's continued to enjoy strong online growth, with e-commerce sales accounting for 50.6% of UK delivered sales in the 13-week period, compared with 39.3% in 2011.
Total online sales for the period were up 44.5% to £59.3m (2011: £41.3m) and, of this, 16.4% was taken through Domino's mobile platforms.
Meanwhile, 69% of the food basket for 2012 is fixed at the same prices as 2011, so the company faces fewer cost pressures, providing additional financial stability to franchisees.
Lance Batchelor, chief executive, said: "We are pleased with the group's performance in the first quarter and, although they are just part of the growth story, it is good to see our like-for-like sales continue to increase. It is especially pleasing to see sales in the Republic of Ireland return to positive territory.
"We may have a softer comparative for the second quarter of the year - but we will not be taking our foot off the accelerator. We have a number of marketing initiatives and other programmes aimed at ensuring our franchisees can profitably grow their businesses in the coming months. This, combined with a full pipeline of potential new sites, expansion in Germany, a strong management team in place and our ever improving operational gearing, makes me confident and optimistic about the months and years ahead."
By Neil Gerrard
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