Victor Garvey, chef-patron of Spanish restaurant Duende, which opened in London's Covent Garden in March this year, has announced the venue will rebrand as Encant next month.
The rebrand will take effect from 1 November and will also be the name for Garvey's second funded central London site, due to open in early 2017.
Meaning ‘charm' or ‘spell' in Catalan, Encant will be the new brand for any subsequent locations as Garvey looks to expand.
Explaining the decision to rename his Maiden Lane restaurant, Garvey said: "When I opened Duende in March this year, I could never have hoped or imagined that within our first year we'd be in a position to even think about opening a second site, let alone actually do it.
"I didn't really think through finding a name that could grow with us, in terms of trademarks and licensing, so now that we're expanding it feels like we've got a golden opportunity to get it right this time."
The menu at the new site, contract arrangements for which are at an advanced stage, will feature a number of dishes familiar from Duende but will focus additionally on Catalan cuisine, the food of Garvey's youth.
An exact opening date for the second site is yet to be confirmed but it is expected to open by the end of the first quarter of 2017.
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