Search
The Caterer

Erotic department store tickles Breg's fancy

10 November 2004
Erotic department store tickles Breg's fancy

Former Hilton food and beverage manager Stefan Breg is opening a caf‚ in Britain's first erotic department store, Hustler Hollywood, in Birmingham's city centre.

Breg described the new 8,000sq ft department store - originated by US porn king Larry Flynt - as a mix between high-street chain Ann Summers and upmarket lingerie company Agent Provocateur.

Breg's company Tribe Restaurant and Bar Creators came up with the concept for the in-store caf‚, called Blussh, which it will manage. The caf‚ will compete with high-street coffee shops such as Costa and Starbucks.

The menu is divided into sections such as "Indulge Me", "A Bit On the Side" and "Nine-inch Panini (Man Inches)" and will include sandwiches, cakes and coffee. Average spend in the 50-cover caf‚ is expected to be about £2.50-£3.

Breg left Hilton last Christmas to start Tribe, a hospitality consultancy.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.