Famous Brands buy Wimpy and promises to ‘re-energise' it

28 February 2007 by
Famous Brands buy Wimpy and promises to ‘re-energise' it

Beleaguered burger chain Wimpy has been bought by Famous Brands for £3m amid promises to return the brand to its former glory.

The South African company has pledged a further £2m investment programme on top of the £3m it paid for a 75% stake in the group, which represents Famous Brands's first foothold in the UK.

Famous Brands operates 1,200 restaurants in South Africa, 450 of which are currently Wimpys.

Chief operating officer, Kevin Hedderwick, admitted the brand, which was established in 1954, had become dated, but argued it could become "re-energised" with the right investment.

"With the eating-out market growing, there is certainly the opportunity for development," he said.

Hedderwick revealed plans to widen the breakfast menu and coffee offering, as well as adding a snack menu and healthier options.

Wimpy, the UK's largest independently owned franchise restaurant chain, was originally a table-service burger restaurant, but it began converting its properties to over-the-counter service in the 1970s.

Banking giant HBOS will retain its 25% stake in the company.

Top 20 restaurant groups in 2006 >>

Is McDonalds still lovin' it? >>

Wimpy website >>

By Emily Manson

E-mail your comments to Emily Manson](mailto:emily.manson@rbi.co.uk?subject=Famous Brands buys Wimpy and promises to re-energise it) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking