Pizza concept Project Pie is to open its first UK outlet in Dundee, Scotland, with 60 more sites planned in the next ten years.
Hailing from the West Coast of America, Project Pie is being brought over by Susan and John Canavan of The Canavan, alongside former Hakkasan chief executive Niall Howard.
Over £500,000 is being invested in the 60 cover site, which will be a test bed for the concept's viability.
It will offer 20 pizzas and a range of 28 toppings - all for one price. Customers will be able to build their own pizza from the choice available through a counter assembly line format.
Sue Canavan said: "When we saw Project Pie in California, we knew this would translate seamlessly to Western Europe where there's unquestionably room in the Pizza market for a markedly different approach to what we already have here.
"Moreover, having someone of Niall's calibre on board gives us a huge advantage in rolling out our ambitious expansion programme for Project Pie."
Howard added: "There is significant optimism around Dundee. There are regeneration projects happening across the city. The new Victoria and Albert (V&A) Museum is being developed here and we think the vibrancy and opportunity for Project Pie are significant."