The UK's top 20 fish and chip shops have been announced by the 2017 National Fish & Chip Awards, organised by Seafish.
To reach this stage, venues have been appraised by industry experts across a variety of judging criteria, including menu development and innovation, sustainable sourcing policies, staff training processes, and marketing and promotional activities. They also received mystery shopping assessments by industry experts to ascertain customer service levels and the quality of their fish and chips.
Over the coming weeks, shops will be subjected to further mystery shopping assessments and in-depth judging audits. This next stage of the competition will whittle down the line-up, establishing the UK top 10 regional winners that will compete for the overall national title to be announced in January 2017 after a seven-month long judging process.
Culminating in an awards ceremony in London on 26 January 2017, the National Fish & Chip Awards showcases the best talent, quality and choice offered by fish and chip businesses through 13 different award categories.
Marcus Coleman, chief executive at Seafish, said: "The Independent Takeaway Fish and Chip Shop of the Year Award is one of the highest honours a fish and chip business can receive. Many of our past winners and finalists have gone on to reap substantial benefits, including increased customer footfall and turnover and media fame; some have even launched their own branded products."
Joint award sponsor Jack-Robert MÁ¸ller, UK director of the Norwegian Seafood Council, added: "In Norway, we're proud to supply cod and haddock sourced from the Barents Sea to UK fish and chip shops. Each year we look forward to sponsoring the awards because it's our chance to meet likeminded people who are equally passionate about our industry and who can share our enjoyment of high quality, sustainable fish. We're also looking forward to hosting our annual all-expenses paid study trip to Á lesund, Norway with the top 10 fish and chip shops."
Fish & Chip Awards 2016: top 20 shops announced >>
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