SaladPride, a new restaurant serving a range of healthy salads from food blogger David Bez, is to open a permanent site in London's Neal's Yard in March.
The 333 sq ft site, officially within the Seven Dials restaurant quarter, will have 12 covers and serve recipes inspired by the SaladPride blog, which was started in 2010 by former graphic designer Bez.
Dishes will focus on salads made with organic ingredients and a range of health drinks, cakes and snacks. The site will also stock SaladPride-branded products, such as salad dressings, dips and drinks. The interior features reclaimed wood, with natural herb pots as décor.
Bez launched his book, SaladLove, in 2014, following his blog's initial success, and is set to publish his second, Breakfast Love, on 11 February.
He said: "As soon as I saw Neal's Yard, I knew this was the ideal location for SaladPride. Starting with a very big player like Shaftesbury has been an incredible experience and I'm so glad that I'm able to realise my dream of opening my first café in central London. The location is perfectly positioned to capture a fantastic lunchtime market from tourists, offices and local community."
Charles Owen, portfolio executive at Seven Dials' landlord Shaftesbury, said: "SaladPride is exactly the type of brand we look for at Seven Dials and is part of our strategy to grow original and innovative concepts."
Davis Coffer Lyons acted for Shaftesbury.
SaladPride will join other restaurant groups in Seven Dials, including pizza brand Homeslice, bar and restaurant Compagnie des Vins Surnaturels and grains-based menu café 26 Grains. Marcus Wareing also operates his Tredwell's brasserie site nearby, and Russell Norman's Ape & Bird and Polpo site is also a key name in the area.