London pizza restaurant group Franco Manca is to open its fourth branch, on Northcote Road in Battersea.
Launching on 11 September, the site joins existing outlets in Brixton, Chiswick and Westfield Stratford.
Franco Manca specialises in sourdough pizzas cooked in a wood-burning brick oven at 500°C. Carefully sourced ingredients include mozzarella from Lloyd Green's organic farm in Somerset; tomatoes from a small co-op of organic producers in Italy; and ham and sausages from the Rare Bread Survival Trust.
Franco Manca owner Giuseppe Mascoli commented: "For us, growing the brand means extending our commitment to not only local production, but to those dedicated to a more enjoyable and less alienated way of producing. At the same time, we are relishing the challenge of expanding without toeing the line of the classical corporate model."
Mascoli added: "Friends and partners helped construct the new restaurant from materials that ranged from cardboard lighting - made by bike courier and mate Paolo Longheu - through to pop-up cupboards created by the builders. The design is there, but it is involuntary. We make pizzas - not chairs."
Pizzas prices will range from £4.50 to £6.85.
By Kerstin Kühn
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