The new restaurant founded by former Manchester United teammates Gary Neville and Ryan Giggs, Café Football, is set to create 40 jobs when it opens in November in London's Stratford.
The 140-seat restaurant, located on The Street, Westfield Stratford City, will be the first in the UK under the new brand.
Café Football will be working with the Skills Place and Newham Council Work Place to employ a team of the best local talent, focusing on those who are currently out of work, as well as people who are interested in apprenticeships.
Café Football, which aims to capture football culture, with hints to the great game throughout the décor and menu, will offer a menu created by chef Michael Wignall. It will be prepared by executive chef, Brendan Fyldes. The menu will see traditional half time food transformed with dishes ranging from posh pies to a half time orange with a twist.
Gary Neville said: "Opening a new restaurant in Westfield Stratford City is an exciting prospect for us. Our aim is to create a dining experience which can be enjoyed by people who love food and love football.
Ryan Giggs added: "Westfield Stratford City is the perfect location for Café Football. We will be operating alongside some of the world's most famous brands and we're sure our offering will add something unique to this already fantastic shopping and leisure district."
Café Football's general manager, Liz Reece, said: "The team behind Café Football is extremely proud to be investing in the local area. We are currently in the process of building a skilled team, who will make dining at the restaurant an unforgettable experience for everyone who visits us."
Bill Giouroukous, director of operations, Westfield said: "The arrival of Café Football at Westfield Stratford City is not only an exciting prospect for our visitors, but we are also delighted to see the team working to support the local area, through job creation for Newham residents.
"With its unique take on food and dining, the opening of Café Football will further enhance the leisure offering at the centre, which already boasts over 60 places to eat, a state of the art cinema, a bowling alley and casino."