Gary Usher has set his eyes on Leeds for his next restaurant with a planned opening date of 2020.
The chef has set up an Instagram account for Wagon House Bistro, with an image of a Grade II-listed lifting tower in the city's canalside Tower Square.
Usher, who completed a £100,000 crowdfund for Manchester restaurant Kala in just 11 hours earlier this month, has given little away about his plans for what would be his seventh restaurant.
He posted the image of the tower alongside the message: "A self-fulfilling prophecy is a prediction that directly or indirectly causes itself to become true. Leeds. 2020.
"Make a social media account. Give your project a name. Tell everyone it's happening. Tell yourself it's happening. Convince yourself it's happening. Make it fucking happen."
Usher launched his restaurant group Elite Bistros of the World with Sticky Walnut, which opened in Hoole, Chester, in 2011. Burnt Truffle followed in July 2015 after securing more than £100,000 through Usher's first Kickstarter campaign. Didsbury-based Hispi followed suit, receiving nearly £60,000 in pledges.
In May 2017, Usher raised more than £200,000 from 1,522 backers for his fourth restaurant, Wreckfish, in Liverpool. It is believed to be the most money ever raised for a restaurant through a crowdfunding campaign in the UK.
Kala is expected to open in May following his latest fundraiser.