Search
The Caterer

Good customer service more important than price in restaurants

02 March 2009 by
Good customer service more important than price in restaurants

Customers still rate good service as more important than price when dining out, despite the recession, research has revealed.

In a survey of 9,000 consumers, by mystery shopping firm Retail Eyes, 60% said their main reason for choosing a venue was a good reputation for quality and high customer service.

Just under a third (32.2%) of those surveyed admitted to being influenced by price driven aspects, such as discounts, promotions and value meals.

So great is the desire for good service that customers will go out of their way to find it, with just 3.5% of those polled choosing to go to restaurants purely because they are close to home, the survey showed.

Simon Boydell, marketing manager at Retail Eyes, said: "The figures of our poll clearly indicate that the great British public still believes in paying for good quality dining experiences. Great service and food is what attracts us to restaurants, not just cheap prices."

Restaurant and pub chains see rise in like-for-like sales >>

Hospitality firms urged to take on more apprentices >>

Whitbread launches new NVQ training programme >>

Hospitality needs to improve skills in time for Olympics >>

Plastic glasses a turn-off in pubs >>
Hospitality skills academy gets green light >>

By Chris Druce

E-mail your comments to Chris Druce here.

Caterersearch.com jobs
Looking for a new job? Find your next restaurant job here with Caterersearch.com jobs

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!