Guillaume Depoix (pictured) will be opening a restaurant in London's Soho with Parisian restaurateur Thierry Costes next year.
Situated on the ground floor of the new 37 Golden Square development, Folie is set to open in summer 2019 and will be "a contemporary, glamorous interpretation of a Parisian brasserie" bringing "the essence of 70s St Germain to London".
Costes, scion of the family behind the Paris hospitality empire that includes Hôtel Costes, Café Costes, Brasserie Georges on the roof of the Centre Pompidou and Le Café Marly at the Louvre, is one of Depoix's partners in the venture.
Depoix worked across the family's businesses in Paris and more recently as operations manager of the Boundary hotel in London's Shoreditch and as general manager of Casa Cruz in Notting Hill for a short time.
The menu will boast mainly French and Mediterranean food "reworked for the wellness generation" and focus on high-quality products cooked in an unfussy way. The wines will be mainly French and with a good selection of organic, natural and biodynamic wines.
In architecture, a folly is a building constructed primarily for decoration, with the French word having connotations of "delight" or "favourite abode", with Folie named after the houses with extravagant architecture built by the Parisians outside of the city as "a gateway for fun and decadence".